British Occasionwear Brand Jacques Vert launches with Consumer Event in Dubai
Royal milliner Rachel Trevor-Morgan attends Dubai launch
DUBAI, UAE – FEBRUARY 24, 2015: Thursday, February 19, 2015 marked the official launch of British occasionwear brand Jacques Vert’s first concession in the Middle East. Attended by a sophisticated audience, the glamorous launch event – held at Debenhams, Mirdif City Centre, Dubai – saw guests welcomed with a red carpet reception for the unveiling of the brand’s SS15 collection.
Consumers enjoyed canapés and mingled with Rachel Trevor-Morgan, royal milliner to HM The Queen of England, who has collaborated on an exclusive headwear range for the brand’s SS15 collection. Shoppers gathered to browse and try on hats, and a limited edition necklace was also on offer to the first 100 lucky shoppers making purchases with the brand.
“The event was a great success and we’re delighted to see our first Middle Eastern concession now open in Dubai,” said Mark Aldridge, Group Marketing Director of the Jacques Vert Group. “The Jacques Vert brand is renowned for offering sophisticated event wear for all occasions and we’re thrilled to showcase our collection to the discerning ladies in the region.”
One of the UK’s leading milliners, Rachel Trevor-Morgan met and chatted with consumers, posing for photographs and offering expert advice ahead of the Dubai World Cup.
“It’s been fantastic to continue collaborating with Jacques Vert and I’m thrilled to be here in Dubai to celebrate the brand’s first Middle East launch,” said Rachel. “There are so many glamorous events in the region and the collection has the ideal piece for every occasion.”
Jacques Vert’s Spring/Summer 2015 collection includes versatile separates and dresses in luxurious fabrics such as lavish laces, easy-care crepes, chiffons and satins in a range of sizes from UK 8-24. The collection also includes an extensive selection of coordinating accessories from hats, to fascinators and headbands, as well as matching footwear in a range of styles from sling-backs to peep toes, making Jacques Vert the one-stop destination for your top-to-toe special occasion outfit needs.
Debenhams Mirdif City Centre is open everyday from 10am-10pm. For further details, contact Debenhams Mirdif City Centre on +971 (0)4 231 6602.
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