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Essentiel Launches Men’s Collection for the First Time in the UAE

Popular Belgian Brand Unveils New Autumn & Winter 2016 Collection

Dubai, United Arab Emirates, 2016 – Marka PJSC (DFM: MARKA), the first public stock retail operator in the UAE, has announced the launch of Essentiel men’s collection for the first time in the UAE. The Essentiel Autumn & Winter 2016 Men’s Collection is now available across Essentiel’s stores in Dubai.

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The emphasis in this year’s Essentiel Autumn & Winter men’s collection is on new shapes and styles, with colour combinations and contemporary details that derive their inspiration from military uniforms. This is the first collection contributed by Didier Van Den Bosch, recently appointed Senior Designer for Essentiel Menswear. His design expertise has produced a myriad of prints, colours and fabrics.

Creative Director at Essentiel, Inge Onsea said: “I am thrilled to be launching the new men’s Autumn & Winter collection in Dubai, the curation of which has been led by Didier, one of our most talented designers. I am particularly excited to be working with Marka, and this partnership represents a significant opportunity for us to reach a whole new customer base. Our team had a lot of fun creating this collection, which we believe reflects and suits the Middle Eastern man’s lifestyle.”

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A long-established and successful brand originating in Antwerp, Belgium, Essential’s universe embodies a blend of colours, prints and embroidery, creating an outspoken style that can be combined with a sharp suit, or just as easily worn nonchalantly with a pair of casual trousers.

Colours & Prints

This Autumn & Winter collection features a warm, rich palette of colours, extending from wine red, dragonfly green and petrol to caramel, in combination with deep purples, light emeralds and mahogany. This sumptuous array of colours is complemented by classics such as navy, black and various shades of grey.

Graphic prints hint at a camouflage style reminiscent of the Dutch graphic artist M.C. Esher, in which every shape dovetails its neighbour. Botanical inspirations in the collection are expressed in modest two-tone floral patterns and oriental floral prints, including embroidered sweaters with bonsai patterns.

patterned sweaters combine wool and fluffy mohair. Business shirts in washed cotton and more casual print shirts in flowing fabrics complement the look.

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