Fashion Forward’s EPIC Pop Up Store Opens at Galeries Lafayette

September 8th – October 24th, 2016

Shop regional talent from the Fashion Forward Dubai runways in store now

DUBAI, United Arab Emirates, XX September 2016 – Galeries Lafayette buyers have carefully curated a Fall/Winter ’16 selection from Fashion Forward Season 7 designers to feature in the third FFWD Pop Up Store.

Coveted runway looks and accessories are available to purchase at Galeries Lafayette until October 24th 2016 in the Womenswear department, 1st floor, The Dubai Mall.

Following the success of the second retail partnership in March 2016, Galeries Lafayette has joined forces with FFWD for a third consecutive season, selecting designers who have previously showcased at the bi-annual event, as part of the fashion platform’s recently launched EPICxSAMSUNG program. The Pop Up is one of the first activations to take place in EPIC’s schedule. The renowned department store, located in the largest mall in the Middle East, provides the ideal location for FFWD’s designers to attain customer visibility which is a prominent challenge faced by regional designers, and one which EPIC aims to address.

“We are thrilled to be collaborating for yet another season with Fashion Forward. The positive results of our previous alliances further cement our belief in the vision that both Galeries Lafayette and Fashion Forward carry. A vision of nurturing and growing local and regional talent towards a more creative and developed Fashion community” said Pascal Abchee, General Manager of Galeries Lafayette.

The labels available at the FFWD Pop Up Store in Galeries Lafayette are:

basharassaf

STARCH foundation alumni BASHAR ASSAF – Beirut-based Lebanese fashion designer Assaf’s garments tend to accentuate the female body with sophisticated yet demure silhouettes, solid colours and clean cuts.

bedouin

BEDOUIN – Designed and developed by Central Saint Martins’ graduate Andraya Farrag, BEDOUIN is a contemporary womenswear label that aspires to create flattering, easy-to-wear collections with a confident, spontaneous style.

deebydalia

DEE BY DALIA – Dubai based label Dee By Dalia was created by Dalia Ali who takes inspiration from her personal loves: vintage items, butterflies and ballerinas. The label offers fun, playful pieces with a twist of Dalia’s own personality and style.

kristina

KRISTINA FIDELSKAYA – A Dubai-based label spearheading by Kristina Fidelskaya who mixes vintage styles with her current cultural fascinations. The eponymous label effortlessly creates elegant and timeless clothes that speak to every woman.

salta

SALTA – Kazakhstani, Dubai-based designer Saltanat Baimukhamedova founded her label SALTA in 2008 offering freedom and comfort yet with a touch of modern ethnic creativity – a contemporary yet affordable aesthetic with a cosmopolitan touch and flawless shapes and lines produced for successful, creative and feminine woman.

exocet-paris

EXOCET – Handbags by Morning Lau from Hong Kong and Yasmine Jaber from Beirut combine fashion and technology, mixing traditional savoir-faire in working with leather goods and an avant-garde technique, 3D printing.

lalaqueen

LALA QUEEN – Targeting progressive women, LalaQueen is a contemporary brand that specialise in handcrafted leather handbags. Most of the raw material is ethically sourced and hand made by local skilled artisans to support the families of the local community in Lebanon.

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