Globally-Renowned Modest Fashion Week Debuts in Dubai This December

HI Friends,

Have you guys heard about the upcoming “Dubai Modest Fashion Week (DMFW)”

Well, I am very excited to attend the upcoming event which would take place in 3 days from now.

Few days back, I attended the press event for the event which took place at The Address Hotel, Dubai Mall.

We were introduced to the whole concept and faces behind the DMFW.

Below in the link you can find the pics from the press event.

This event would be taking place in the UAE for the very first time after its successful launches in London and Istanbul.

(DMFW) debuts on 8th – 9th December at Burj Park, Downtown Dubai. Created by Think Fashion (the founders of Modest Fashion Weeks) in association with Red Connect, the two-day event will showcase the latest modest fashion trends from an eclectic mix of established and emerging designers from across the globe.

Event Highlight: Confirmed Industry talents from across 5 continents include hijab supermodel Halima Aden, the face of Modest Fashion Mariah Idrissi, and well-known influencers Leena Asad, Melanie Elturk, Rumena Begum, Nabiilabee, Habiba da Silva, Sebinaah, Chinutay, Omaya Zein, Saufeeya Goodson and Safiyah El of Modestroute, HE Sara Al Madani, Manal Rostom, Rene Borisova and Soha MT amongst many others

DMFW is held in partnership with Emaar Properties, modest fashion e-commerce and modest fashion make-up brand Wardah Beauty. Also supported by Dubai Islamic Economy Development Centre, Thomson Reuters, premium bag label Doris Dorothea and education partner The College of Fashion Design Dubai. 


Paving the way for the modest design movement in the Middle East and beyond, the event aims to appeal to women of all backgrounds – driving the message home that dressing modest is, above all, a style choice. In recent years, gaining momentum globally, modest-wear is fast-becoming mainstream, with international designers releasing one-off collections during Ramadan and Eid and a growing number of labels launching a modest range as part of their annual collections. Modest Fashion Weeks are now recognised as working towards coining the term “Modest Fashion” and as being a key contributor in building hype around modest fashion industry across the globe.

What’s happening at DMFW?

No. 1 – Spectacular opening show starring supermodel Halima Aden

Starting Modest Fashion Week off with a bang, hijab supermodel Halima Aden is set to star in the opening show – making it a must see event for any self-respecting fashionista. Widely known as the global face of modest fashion, Somalian-born Aden was famously discovered by Vogue Paris Editor Carine Roitfeld; and has graced the catwalks of mainstream fashion designers including Alberta Feretti and MaxMara as well as fronting campaigns for the likes of Nike. Don’t miss the chance to see her in action at the Modanisa Fashion Show 4:30pm – 4:50pm on December 8.

No. 2 – Meet famous faces of the modest fashion industry from across the globe 

With over 100 influencers and celebrities in attendance, it will be more unlikely not to spot a famous face at Dubai Modest Fashion Week. Coming from 5 continents across the globe, notable modest fashion names include hijab supermodel Halima Aden, British icon Dina Tokio, the face of modest fashion Mariah Idrissi, Bollywood celebrity Gauahar Khan, supermodel Tulin Sahin, British Miss Universe Muna Jama and well-known influencers Leena Asad, Melanie Elturk, Manal Rostom, Rumena Begum, Nabiilabee, Habiba da Silva, Sebinaah, Chinutay, Saufeeya Goodson and Safiyah El of Modestroute, Manal Rostom, and Soha MT amongst many others. If shaking a fashion icon’s hand is at the top of the ‘to do’ for the weekend, the Biggest Meet and Greet on December 9 at 8:45pm– 9:10pm is the perfect way to tick this off the #lifegoals list.

No. 3 – Inspirational talks from Sheikha Hend Faisal Al Qassemi & Dubai Design Fashion Council

Grab the chance to gain insight into the industry, learn secrets on the modest movement or simply get style tips from top bloggers at a roster of hotly anticipated inspirational talks and workshops taking place throughout the weekend. Featuring big names and experts in their field, the Talkshow Tent is the place to be for modest fashion fans and budding designers looking for ways to break into the multi-billion pound modest industry.

Sheikha Hend Faisal Al Qassemi on behalf of The College of Fashion and Design will lead a talk show on The Evolution of Abaya – From Local to Global | December 8 from 5:00pm – 5:20pm. Speakers including hijab supermodel Halima Aden, Dina Tokio, Manal Rostom and Haifa Beisesso will take part in From Nike to The Cover of Vogue – Why Representation Matters | December 8 from 8:45pm – 9:10pm. A must see Fashion and Activism: Use Your Platform for Good will bring Sara Al Madani, Isra Chaker, Mariah Idrissi to the stage on December 9 on 1pm-1.25pm. Followed by Style Talks on the 9 December and The Fashion Panel led by Dubai Design Fashion Council and Dubai Islamic Economy Development Centre takes place on December 9 at 6.45pm – 7.05pm.

No. 4 – Over 30 designers from across 5 continents and more than 20 countries

Bringing together the best in modest fashion, the two-day event will see over 30 top designers showcase under breathtaking views of the Burj Khalifa. The talent-packed schedule includes the exclusive show of, Muslima Wear, Selma Sarı and Raşit Bağzıbağlı, plus live shows from Hilal Oguzkan-talented Turkish designer,Anggia Handmade showing amazing embroidery works, Huw Roman – Japan’s leading modest fashion designer, prestigious leather bag label Doris Dorothea, iconic modest label Fllumae-USA, famous Kuwaiti brand Anotah, as well as contemporary ready-to-wear Malaysian label, aere and renowned German-designer Meriem Lebdiri’s brand Mizaan. The Emerging Modest Fashion Designer Award supported by The Modist will present the creative works of three finalists on the last show.

On day two see, luxury Australian-based brand Anjilla Seddeqi, teen brand from Canada- Yours Truly, and renowned local label Sara Al Madani presented by The College of Fashion and Design will be on show. The final day will also host an exclusive Wardah Beauty Show, featuring an array of favored modest designers worldwide; Etu, Ria Miranda, Norma Hauri, Zaskia Sungkar and Vogue Arabia’s ‘Modest Muse’ Dulce by Safiya Abdallah (UAE). The closing show will present one-to-watch Sumayya & SSS, Ajmal Perfumes presenting Annah Hariri, Miss Ayshe and India’s first abaya designer Murcyleen Peerzada presenting Bollywood celebrity Gauahar Khan.

No.5 – Get Artsy

As well as live shows and stimulating talks, DMFW will showcase a series of exhibitions dedicated to fashion, photography and painting. Drop by the Art Point between shows to check out the works of WWAGS, Run into Hijab, Mona Munshi, Silver & Soul, Imen Bousnina X Asma Aiad and captivating paintings from one-to-watch artist Sarah Kayed.

No. 6 – Feel like a star for the weekend and walk the #DMFW red carpet 

Kick off Dubai Modest Fashion Week by walking the red carpet like a star, stopping along the way to snap the experience at one of the social media booths located throughout the entrance. After taking in the latest modest trends, visitors can kick back at the various majlis areas with eight food trucks from the likes of NKD pizza, Moshi Puffitos, Royal Crepe and The SPOT.

No. 7 – Show stopping performances from world famous music artists, including Hisham El Hajj 

Bringing Dubai Modest Fashion Week to an unforgettable close, the finale night will see the runway welcome Lebanese artist and world-famous musical icon, Hisham El Hajj. Joining him will be a host of other special guests including musician Salah Kurdi and Sara Elhani, along with Muslim Miss Universe Muna Jama amongst many others.

No. 8 – Entrance is FREE

The best part about Dubai Modest Fashion Week? It’s free. Pre-register now for fast track tickets by heading to

Dubai Modest Fashion Week will take place at Burj Park, Downtown Dubai on Friday 8th from 3.00pm – 10.00pm and Saturday 9th December 2017 from 11.00am – 10.00pm. For full event schedule and to register for free entrance, visit Dubai Modest Fashion Week:

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