On 19th April 2016, I attended the launch event for Burn Active at Al Quoz Dubai.
The event was attended by top notch media from all of the region. Lots of fun acitivities were planned for the attendees.
More from the event
Regain your sporty vigour with active wear brand ‘Burn’ to be launched in April
Dubai, April 2016: If you feel good, you can do anything well! This idea led to a new trend in active wear, Burn, which is created for the power woman in you.
The brainchild of Tanya Ganwani, who is the designer of Burn, would be launched in Dubai for active women to hit the gym in style.
The brand lays great emphasis to strike a balance between comfort, an element of style and being practical. Burn experiments with its design and offers wearable fashion exclusively for women of different shapes and sizes.
Speaking about the soul of Burn, Tanya Ganwani, Founder and CEO, Burn active wear said, ” In this region, being fashionable at all times is an expected norm and dressing for the gym is no exception. Our clothes are easy to wear, no matter who you are or what you do.
The main idea behind the brand is to get women to feel comfortable in their own skin. Learn to love you. Love the burn”.
The concept epitomises modernity and femininity aiming to establish itself as a fashionable yet functional alternative in the active wear segment.
The brand has the ability to speak to each individual differently, and not only brings out but also pleases the ‘sporty fashionista’ who resides in you.
The essence of looking good while working out leads to a feel good factor which then doubles as a motivational factor to keep women happy and healthy.
Burn stems out through its innovative design, expanding its product promise to everyday wear as a secondary benefit.
Realising the penchant for the freedom in you, Burn is dynamic, fast paced and result driven.