Report from the Beautyworld Middle East-Press Conference
Hello Everyone 🙂
On 19th April 2016, I attended the Beautyworld Middle East 2016 Press Conference which took place at the Messe Frankfurt Office, H Hotel, Dubai.
Mr. Ahmed Pauwels, Chief Executive Officer, Messe Frankfurt Middle East, Dr. Iyad Hijjawi, Senior Regional Consultant – Middle East, North Africa and Turkey, Euromonitor International, Mr. Abdulla Abdulqader Al Maeeni, Acting Director General of the ESMA, and Mr. Nazih Hamad, Managing Director, Nazih Group addresed us with up to date news about the upcoming exhibition.
This year Beautyworld will take place between 15Â to 17th May 2016.
The latest trends and future developments within the global, regional and local beauty sectors including recent facts, market research and figures were released at the press conference.
I would share with you below the speech by ‘Ahmed Pauwels, CEO, Messe Frankfurt Middle East’
“Refreshed. Renewed. Rejuvenated.”
“These are the words used to describe Beautyworld Middle East, which continues to enjoy a reputation for reinventing itself with each passing year, and 2016 is no exception.
Spanning 53,000sqm exhibition space at the Dubai World Trade Centre, Beautyworld Middle East 2016 will have grown by nine per cent over the previous year, and will feature more than 1,500 exhibitors from 61 countries when it opens on Sunday 15th May.
The impressive international flavour is underlined by 21 country pavilions, including for the first time from Bulgaria, while Malta, Nigeria, and Ukraine, are among the debut exhibitor countries.
Headline national pavilions this year include Turkey, with 102 exhibitors; France (78 exhibitors); Italy (77 exhibitors – 15 per cent growth); Spain (42 exhibitors), Germany (30 exhibitors), and Brazil (26 exhibitors – a 37 per cent growth over 2015).
UAE support is also strong, with more than 200 UAE exhibitors covering 7,000sqm of exhibition space – an eight per cent growth over 2015.
Beautyworld Middle East has always been a crucial networking platform, delivering lucrative business opportunities in a Middle East and African market that, in 2015, overtook Latin America as the world’s fastest growing beauty and personal care market.
It will again play host to scores of innovative new product launches putting it at the forefront of global beauty industry, from diamond and black pearl infused hair treatments, to organic men’s grooming products.
But what stands out this year is the wide range of brand new events and educational features, making this the most value-added edition of Beautyworld Middle East in its 21-year history.
Among these include Quintessence – a dedicated area in the fast-growing Fragrance section, where the spotlight will shine on a selection of hand-picked premier and niche perfume brands, offering an insight into the creative process behind the most unique and rare scents available in the market today.
Elsewhere, the UAE’s superstar barbers and male grooming technicians will go toe-to-toe in a boxing ring setting to be crowned the undisputed champion in the inaugural Battle of the Barbers competition, while the Middle East Trend Forum will offer crucial insights into consumer tastes and preferences, highlighting topical issues, from the effect of digitisation on product life-cycles, to organic’s growing influence on cosmetics and skincare.
Finally, a one-day workshop on permanent and semi-permanent make-up will precede a revamped two-day Beauty in Business Summit, while a Wall of Beauty will present a collage display of stunning works from Middle East makeup, hair, and nail professionals.
That’s not to mention a captivating programme at our major feature, Centre Stage by Nazih Group, of which will you will hear more about today, while other returning popular events include Hair Education by ghd; Nail It! by OPI; and the Fragrance Station.
The new educational features along with returning events underline our ongoing commitment of bringing to light the latest trends that are driving the regional beauty and wellness industries forward, reinforcing Beautyworld Middle East’s position in the market, and making it synonymous with progress.”
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