New Balance x Namshi Event ‘Ramadan After Dark’
Hello Everyone 🙂
I’m thrilled to share with you all about my experience last week when I visited Nasab @ AlBarari to enjoy an incredible fashion show organized by New Balance x Namshi. The event showcased a fantastic lineup styled by Laura Brown of Harper Bazaar’s Grazia, & led by Safa Srour & Amy Roko.
We indulged in delightful Iftar treats and beverages, and had a wonderful time.
Before the event, I made a stop at the New Balance store in Dubai Hill Mall. It was impressive to see that their entire collection, including joggers, footwear, and tees, is designed to be unisex.
For more images of the Event, visit my Insta Highlights: https://www.instagram.com/stories/highlights/17966434004598464/
More on New Balance Ramadan Fitness Survey
Dubai, UAE, March, 2024: As this Ramadan provides a time for reflection, community, and celebration, a new study by New Balance reveals that as well as spiritual purification UAE residents are also prioritizing physical fitness and well-being during the holy month.
The New Balance Ramadan Fitness Survey 2024 sheds new light on the fitness commitments, attitudes and habits of UAE residents during Ramadan, unveiling new insights into the active lifestyles of UAE residents during the holy month. Consequently, New Balance has launched the ‘This Ramdan, Celebrate the Night’ campaign, which will encompass night runs throughout the holy month promoting a more inclusive and positive view of running culture.
Spiritual renewal aligned to physical improvement.
Showing the deep connection of self-discipline for mind and body during Ramadan, 76% of UAE respondents said they set specific Ramadan fitness goals or resolutions, with two-thirds (67%) saying fasting during Ramadan makes it easier to stick to their fitness routines.
55% of UAE residents said they find it easier to maintain fitness goals during Ramadan, with shorter workouts identified as the biggest change people make to their fitness activities during the holy month.
Nighttime Ramadan active fitness.
As well as a commitment to physical well-being the results also show that physical activity mainly happens at night with the emergence of a new ‘night audience’ of citizens and residents. Nearly 6 out of 10 residents (58%) reported higher energy levels at night during Ramadan with 55% saying they are most active and opting to exercise after Iftar and further into the night.
A diverse Ramadan fitness palette.
The study also found a rich canvas of physical activity preferences of UAE residents during Ramadan with almost three-quarters (74%) immersing themselves in a diverse array of activities including aerobic dance classes, yoga, running, gym sessions and cycling.
Stuart Henwood, New Balance’s MENA Regional Manager said “Ramadan is a very special moment for everyone all over the world as a period for enhanced reflection, contemplation and celebration with family and friends. While it can be easy to lose track in between the hectic Ramadan schedule, the importance of movement cannot be underestimate.”
“Movement is rooted in our running heritage, and we are proud to play our part in encouraging everyone to run your way, celebrating self-expression and determination, values that New Balance has stood for over many years. As a reflection of New Balance’s commitment to help individuals stay active during Ramadan, we are continuing our Run Your Way campaign by encouraging movement throughout this month, where people of all ages can exercise and celebrate movement while removing stereotypes and promoting a more inclusive and positive view of running, no matter how you run,” he continued.
New Balance collaborated with ambassadors Amy Roko and Saudi Reporters, as well as Kuwaiti artist Abrar to launch ‘Celebrate the Night’ to encourage movement after iftar.
- New Balance Ramadan Fitness Survey 2024 looks at the physical health commitments, attitudes and habits of UAE residents during Ramadan.
- More than half of UAE residents report higher energy levels at night and the majority opting to prefer to exercise after Iftar
- 67% of residents also credit fasting during Ramadan for enhanced self-discipline through fitness commitments
- New Balance to continue Run Your Way campaign by launching ‘This Ramdan, Celebrate the Night’
