feelthebeat campaign uae

Tune into the music of your heartbeat and stay healthy with Majid Al Futtain’s ‘Feel the Beat’ cardiovascular health campaign

Hello Everyone :)

Today I attended the ” Feel the Beat” regional health awareness campaign, brought together in partnership with Majid Al Futtaim, Ministry of Health, UAE and City Center Clinics.

This year, ‘Feel the Beat‘ campaign is delivering complimentary heart health testing to women across 19 shopping malls in the UAE, Bahrain, Egypt, Lebanon and Oman.

Read below more about this campaign

Building awareness for heart health while motivating women across the region to enjoy the benefits of physical activity, Majid Al Futtaim’s UAE malls are setting the sound of healthy heartbeats to music via the latest technology. The month-long initiative will encourage wellness and exercise through the pumping beats of participants’ own hearts, turning each unique heartbeat into a musical track, and will offer visitors access to complimentary preventative screening and professional healthcare advice to prevent cardiovascular diseases.

Visitors of participating malls: Mall of the Emirates and City Centres Deira, Mirdif, Sharjah and Bahrain will be able to record their heartbeat into a personalized soundtrack mixed by a professional DJ. Participants will be guided to a recording booth where a digital stethoscope will be connected to a computer, to create the unique beat. 9043f87680cc5504_org

The stethoscope will be used to listen, monitor and record the heartbeat (e.g. 60 bpm).  Through a customized app, the DJ will mix the beat within a soundtrack and extract a track from the 500-strong music library (that matches the visitor’s bpm). Each track will then be personalised using special effects to create a unique heartbeat tune for that person.

All shopping malls have allocated areas to host medical professionals who will administer complimentary testing and conduct checkups for women, aiming to raise awareness on cardiovascular health. At each designated location, visitors can check their blood pressure, blood sugar and Body Mass Index (BMI) to determine if they are at risk for heart diseases and if they should need follow-ups with more extensive examinations.

feel the beat Majid al Futtaim city center campaign dubai

Majid Al Futtaim has partnered with UAE Ministry of Health and City Centre Clinic in the UAE; King Hamad University Hospital in Bahrain; Oman Medical Specialty Board in Oman; Saint George Hospital University Medical Center in Lebanon and Canadian Cardiac Care in Egypt.

Last year, more than 8,000 women participated in Majid Al Futtaim’s ‘Feel the Beat’ regional health awareness campaign. Participants are encouraged to visit the following Majid Al Futtaim shopping malls across the UAE for testing and checkups:

  • 1 Sept – 3 Sept                City Centre Deira
  • 1 Sept – 2 Sept                City Centre Muscat
  • 8 Sept – 10 Sept              City Centre Mirdif
  • 15 Sept – 17 Sept            City Centre Fujairah
  • 18 Sept – Sept 20            City Centre Sharjah
  • 22 Sept – 24 Sept            City Centre Al Shindagha
  • 22 Sept – 23 Sept            City Centre Qurum
  • 23 Sept – 24 Sept             City Centre Bahrain
  • 25 Sept – 26 Sept            City Centre Maadi
  • 26 Sept – 28 Sept             City Centre Me’aisem
  • 28 Sept – 29 Sept            City Centre Alexandria
  • 29 Sept                            City Centre Beirut
  • 29 Sept – 1 Oct                Mall of the Emirates
  • 3 Oct – 5 Oct                    City Centre Ajman
  • 7 Oct – 8 Oct                    Matajer
  • 12 Oct – 14 Oct                My City Centre Nasseriya

Majid Al Futtaim Charity Foundation (MAFCF)—which has launched a “S.M.A.R.T” program (Start Making Allthe Right Turns) focusing on the prevention of cardiovascular disease, hypertension, obesity and diabetes—will be partnering with Feel the Beat to offer teenagers plenty of fun and insightful activities.


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