Today I attended the ” Feel the Beat” regional health awareness campaign, brought together in partnership with Majid Al Futtaim, Ministry of Health, UAE and City Center Clinics.
This year, ‘Feel the Beat‘ campaign is delivering complimentary heart health testing to women across 19 shopping malls in the UAE, Bahrain, Egypt, Lebanon and Oman.
Read below more about this campaign
Building awareness for heart health while motivating women across the region to enjoy the benefits of physical activity, Majid Al Futtaim’s UAE malls are setting the sound of healthy heartbeats to music via the latest technology. The month-long initiative will encourage wellness and exercise through the pumping beats of participants’ own hearts, turning each unique heartbeat into a musical track, and will offer visitors access to complimentary preventative screening and professional healthcare advice to prevent cardiovascular diseases.
Visitors of participating malls: Mall of the Emirates and City Centres Deira, Mirdif, Sharjah and Bahrain will be able to record their heartbeat into a personalized soundtrack mixed by a professional DJ. Participants will be guided to a recording booth where a digital stethoscope will be connected to a computer, to create the unique beat.
The stethoscope will be used to listen, monitor and record the heartbeat (e.g. 60 bpm). Through a customized app, the DJ will mix the beat within a soundtrack and extract a track from the 500-strong music library (that matches the visitor’s bpm). Each track will then be personalised using special effects to create a unique heartbeat tune for that person.
All shopping malls have allocated areas to host medical professionals who will administer complimentary testing and conduct checkups for women, aiming to raise awareness on cardiovascular health. At each designated location, visitors can check their blood pressure, blood sugar and Body Mass Index (BMI) to determine if they are at risk for heart diseases and if they should need follow-ups with more extensive examinations.
Majid Al Futtaim has partnered with UAE Ministry of Health and City Centre Clinic in the UAE; King Hamad University Hospital in Bahrain; Oman Medical Specialty Board in Oman; Saint George Hospital University Medical Center in Lebanon and Canadian Cardiac Care in Egypt.
Last year, more than 8,000 women participated in Majid Al Futtaim’s ‘Feel the Beat’ regional health awareness campaign. Participants are encouraged to visit the following Majid Al Futtaim shopping malls across the UAE for testing and checkups:
- 1 Sept – 3 Sept City Centre Deira
- 1 Sept – 2 Sept City Centre Muscat
- 8 Sept – 10 Sept City Centre Mirdif
- 15 Sept – 17 Sept City Centre Fujairah
- 18 Sept – Sept 20 City Centre Sharjah
- 22 Sept – 24 Sept City Centre Al Shindagha
- 22 Sept – 23 Sept City Centre Qurum
- 23 Sept – 24 Sept City Centre Bahrain
- 25 Sept – 26 Sept City Centre Maadi
- 26 Sept – 28 Sept City Centre Me’aisem
- 28 Sept – 29 Sept City Centre Alexandria
- 29 Sept City Centre Beirut
- 29 Sept – 1 Oct Mall of the Emirates
- 3 Oct – 5 Oct City Centre Ajman
- 7 Oct – 8 Oct Matajer
- 12 Oct – 14 Oct My City Centre Nasseriya
Majid Al Futtaim Charity Foundation (MAFCF)—which has launched a “S.M.A.R.T” program (Start Making Allthe Right Turns) focusing on the prevention of cardiovascular disease, hypertension, obesity and diabetes—will be partnering with Feel the Beat to offer teenagers plenty of fun and insightful activities.
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