Beauty and Fashion Dubai

Kiehl’s New Super Multi-Corrective Eye-Opening Serum

Clinically tested, Eyes appear 42% more open after just 4 weeks use¹

Dubai, UAE – “The eyes are one of the first places that show the signs of age,” shares Ellen Lewis, Award winning casting director known for Oscar nominated Wolf of Wall Street and the Devil Wears Prada. “And in my field, age is such a crucial issue for actors that we unfortunately see too many of them fighting aging with surgery.”

A study done by the American Society of Plastic Surgeons found that some 73% of women felt a youthful appearance played a role in getting a job, getting promoted or keeping clients.

“In this economy, as people age, employers and colleagues perceive them as having less energy and being less effective” notes Gordon Patzer, Ph.D., a psychologist from Chicago who has studied looks for 30 years. “Being older in the workplace is looked at negatively,” he adds.

Even evidence shows that men find large, open eyes attractive. “The emotion of a subject is best conveyed by the eyes.  For the reader, the eye is drawn to the eye; open, expressive eyes are an essential trait in any model or a photo that we select for the Swimsuit issue,” shares Chris Stone, Managing editor for Sports Illustrated, including the Swimsuit issue which reaches over 70 million readers.   

Following the global success of Kiehl’s Super Multi-Corrective Cream, an advanced formula that currently sells 1 per minute, Kiehl’s chemists are pleased to announce NEW Super Multi-Corrective Eye-Opening Serum, a “super smart” 5 in 1, anti-aging solution to visibly smooth, visibly lift, visibly firm, and restore youthful shape to eyes imparting 360 degree correction and clinical results demonstrating 42% more open eyes after 4 week use[1].   Together with Super Multi-Corrective Cream, these multi-tasking formulas offer a complete solution to aging skin.

[1] Based on an expert grader at 4 weeks.

Dr. ADAM GEYER ON “THE AGING EYE”

Without question, it is our eyes that show our age first. Eye area aging affects the entire eye contour — with the appearance of lines and wrinkles, crow’s feet and sagging skin.  Why is this area so prone to the effects of aging?

“First, the skin around the eyes is the thinnest on the body (<1 mm) and experiences an increase in thinning during the aging process. Couple this with constant movement associated with contracture of the 14 muscles involved in the opening and closing of the eyelids and you see fine lines and wrinkles as well as the formulation of crow’s feet, starting to form even in our 20’s.” shares Dr. Adam Geyer, Kiehl’s Consulting Dermatologist.

“The toughest area to treat on the eye is the aging upper lid.  When the upper lid becomes less elastic and less firm, loose skin begins to sag, contributing to a ‘hooded’ eye area appearance and can begin to make eyes look tired and smaller.” He continues, “Effectively addressing aging around the complete eye area requires a 360 degree approach.”