New Balance- Sole DXB 2016

Hello Everyone,

Few days back, I visited Sole DXB that took place at Dubai Design District.

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I was there to witness the new collection by New Balance. I have always been fascinated by the vibe and the zest of New Balance Collection.

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They offer variety of options and styles to suit all sporting and casual needs.

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New Balance is a known athlete brand worldwide. In US alone, New Balance is the only major company to make or assemble more than 4 million pairs of athletic footwear per year.

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This time, I was introduce to New Balance Made Collection at Sole DXB

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MADE

The MADE part uses the interesting story of the 990 to drive its story of US manufacturing heritage.

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The 990 story sets a premium tone for the series, and presents it as a platform for story-telling and brand collaborations. The opening is referenced from the NB MADE brand guide, so the facts and data used are official.

Tone: premium, proud and confident of the US made heritage, as per the NB MADE brand guide.

580

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Focuses on the street relevance and evolution of the model from creation to 20th anniversary.

Tone: energetic

CT300

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Tells CT300 tech and story while projecting a vintage classic image.

Tone: energetic

**END**

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