Beauty and Fashion Dubai

Call it Spring, high street accessories brand, unveiled its Spring Summer 2015 collection at a fabulous yacht party in Dubai Marina last week.

 

We got a chance to witness some amazing collection from the Spring Summer 2015, along with dance performance and free style moves by trained dancers…..

 

         

        

 

Call It Spring Gets Wet & Wild In Its Spring/Summer 2015 Ad Campaign

Beach, please! CALL IT SPRING is headed to the coast this season and living it up in Miami. The Spring/Summer 2015 ad campaign is all about catching waves and getting physical. Meet up with our favorite crew as they work it out on the tennis courts, baseball diamonds and the make-shift gyms along the boardwalk; all in preparation for a hard-hitting summer and cooling off in the surf.

“Filled with floral and beachy prints, graphic highlights, rope detailing and lots of white on white; the Spring/Summer 2015 collection is vibrant and just as at home on the pastel streets ofMiami as on the pavement of your favourite city” explains Vanda Daftari, Art Director of CALL IT SPRING.

Season after season, the CALL IT SPRING campaign follows a group of friends on everydayadventures. Filled with idiosyncratic moments, these journeys help them carve out their identities and discover what it means to be unique. Always taking a personal and poetic angle, CALL IT SPRING’s campaigns play on the thoughts and dreams of this generation, catering tontheir need of individuality.

Campaign Crew

Photographer: Tim Barber

Senior Art Director: Reanna Evoy

Art Director: Vanda Daftari

Stylist: Zara Mirkin

Videographer: Peter Szollosi

Location: Miami, Florida