New Balance- Sole DXB 2016
Hello Everyone,
Few days back, I visited Sole DXB that took place at Dubai Design District.
I was there to witness the new collection by New Balance. I have always been fascinated by the vibe and the zest of New Balance Collection.
They offer variety of options and styles to suit all sporting and casual needs.
New Balance is a known athlete brand worldwide. In US alone, New Balance is the only major company to make or assemble more than 4 million pairs of athletic footwear per year.
This time, I was introduce to New Balance Made Collection at Sole DXB
MADE
The MADE part uses the interesting story of the 990 to drive its story of US manufacturing heritage.
The 990 story sets a premium tone for the series, and presents it as a platform for story-telling and brand collaborations. The opening is referenced from the NB MADE brand guide, so the facts and data used are official.
Tone: premium, proud and confident of the US made heritage, as per the NB MADE brand guide.
580
Focuses on the street relevance and evolution of the model from creation to 20th anniversary.
Tone: energetic
CT300
Tells CT300 tech and story while projecting a vintage classic image.
Tone: energetic
**END**
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