Hairstyles by Sisters to grace Fashion Forward runway
- Sisters’ participation as event hair partner in cooperation with L’Oreal
- Special promo at all Sisters branches in conjunction with the FFWD: Free L’Oreal Hair Treatment with every Colour service all month long
- Sisters will be using EIDEAL tools exclusively throughout the event
Dubai, UAE, April, 2014: Sisters Beauty Lounge is back on board for yet another high-profile event!
Sisters has announced their participation in Fashion Forward (FFWD) Season 3, working in collaboration with L’Oreal, the official hair partner for the event. Hailed as the most diverse fashion platform in the Middle East, FFWD will have Sisters styling models’ hair for runway presentations happening at the Main Hall of the Madinat Conference Centre, in Jumeirah. To celebrate the collaboration, Sisters also announced a special promotion running in all branches. Starting from the FFWD weekend until end of April, Sisters is offering complimentary L’Oreal Hair Treatment with every Colour service booked in all its six branches across the country.
The three day stretch of FFWD will see Sisters’ expert hairdressers styling for six designers who will be showcasing their latest collections at Hall 1 of the Madinat Conference Centre. These are: The Emperor 1688 and Ezra Fashion Design on April 11; Essa and Rami Kadi on April 12; and Zareena and Amato by Furne One on April 13. Helping Sisters execute creative hairstyles will be EIDEAL, the region’s leading provider of innovative hair products and tools. Sisters’ hairdressers will be using EIDEAL hair tools exclusively to style for the shows.
Sara Abdulrazak, Managing Director of Sisters Beauty Lounge, said: “We’re honoured to be given this opportunity to work with L’Oreal and support Fashion Forward Season 3. The work they do is admirable and we do commend their efforts to push the local fashion industry to make a mark on international scale. This is a very important springboard they provide the local talents and as Sisters is a home-grown brand itself, we cannot be any prouder on the success Fashion Forward has achieved. We are very happy to be a part, of the exciting opportunities that await the local fashion industry and the designers as well.”
Sisters Beauty Lounge is located in six locations throughout the country: Al Bateen in Abu Dhabi, The Village Mall in Jumeirah, The Dubai Mall, Mirdif City Centre, and the Mall of the Emirates. Recently opened is the sixth Sisters Beauty Lounge branch located at The St. Regis Hotel in Abu Dhabi.
Sisters Beauty Lounge, The Dubai Mall, +971 4 3398500.
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