Beauty and Fashion Dubai

Latest launches from the Beauty and Fashion World

La Prairie: Cellular Eye Essence Platinum Rare

Providing extraordinary results for your eyes

There’s no denying that expression and emotion are evident on our faces…especially around the delicate eye area, where skin is much thinner and prone to aggravation and aging from environmental exposure, stress and constant and common movement like blinking, smiling and squinting. Furthermore, as we age, our skin loses its elasticity and becomes even thinner due to a breakdown of extracellular matrix components like collagen. Proper care of the eye area is essential to ensure a younger look for years to come.

It’s time to elevate your eyecare routine with la prairie’s latest breakthrough: Cellular Eye Essence Platinum Rare. The newest member of la prairie’s coveted Platinum Collection – a comprehensive offering of the ultimate rejuvenators – Cellular Eye Essence Platinum Rare showcases incredible technology and revolutionary delivery systems to transform the eye area. A single drop of this lightweight, low viscosity gel serum looks like a pearl of quicksilver, but is really a precious combination of la prairie’s exclusive Cellular Complex, wrinkle plumping peptides, lifters and tighteners, lighteners, hydrators, energisers and anti-oxidants…and of course the namesake ingredient: Platinum.

The new eye elixir features a powerful Platinum Peptide – a compound based on platinum particles bonded with an age-fighting Tetrapeptide to help enhance firmness, reduce the appearance of wrinkles in the eye area and improve skin elasticity and hydration. la prairie scientists discovered that this binding of platinum particles to Acetyl Tetrapeptide-17, an anti-wrinkle and firming peptide not only enhances protective benefits but allows the formed Platinum Peptide to be protected from peptide-destroying enzymes that exist naturally in the epidermis, allowing it to work more effectively and longer. Cellular Eye Essence Platinum Rare also contains Colloidal Platinum Water to stabilise skin’s balance, as platinum’s natural anti-oxidant activity helps neutralise free radicals, restoring balance to the skin. Other key ingredients include Black Tea Ferment, to help decrease glycation, thus allowing skin to retain the look of firmness; White Bird of Paradise Extract, to help restore luminosity and address uneven skin tone and dark circles; a Second Skin Protective Patch to help diminish trans-epidermal water loss (commonly referred to as TEWL) and progressively deliver actives; natural anti-oxidants to defend the eye area against future damage from free radicals. All of this is dispensed to skin via a cooling, metal-tipped dropper that minimises the feeling of puffiness upon gentle contact around the contours of the eyes.

Used alone or layered with Cellular Eye Cream Platinum Rare, Cellular Eye Essence Platinum Rare transforms your eyecare routine. Luxury exceeded, benefits amplified, technology surpassed…this is the wonder of Cellular Eye Essence Platinum Rare.

*NEW FOR September 2014*

CELLULAR EYE ESSENCE PLATINUM RARE

one drop. out of this world.

With Cellular Eye Essence Platinum Rare, skin experiences the ultimate rejuvenation through comprehensive benefits fueled by unique ingredients. An anti-wrinkle, firming peptide conjugated to platinum particles ensures better peptide stability, delivery and efficacy, while a bio-peptide complex helps stimulate cellular vitality, and an instant Lifting and Tightening Complex, comprised of a blend of three natural polymers, imparts an immediately noticeable tensing instant tensing for a look of lift and firmness. For a brightening effect, Cellular Eye Essence Platinum Rare is formulated with White Bird of Paradise Extract and Black Tea Ferment. Green Microalgae Oligopeptide helps reduce discolouration and redness. Of course, no treatment product is complete without la prairie’s exclusive Cellular Complex, to moisturise, energise and nourish the skin.

For amplified results, la prairie recommends pairing Cellular Eye Essence Platinum Rare and Cellular Eye Cream Platinum Rare together (Essence first, followed by Cream), for anti-wrinkle effects, tightening, brightening and more.

How to apply:

  • Dispense a drop into palm of hands.
  • Using fingertips, smooth gently around the contours of the eyes.
  • Smooth in upward strokes over frown lines between eyebrows.
  • Avoid getting into eyes.
  • May be used day or night.
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