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Mastering Mascara with LANCOME

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Preparing eyes for mascara, right technique of applying mascara, mascara application for contact lense users, mascara removal and much more

HOW SHOULD I PREPARE MY LASHES BEFORE APPLYING MASCARA?

1. Check that your lashes are clean and dry (with no trace of cream for example, which may prevent an even distribution of the texture, or may stop it from drying).

2. To ensure your lashes are completely clean, use a few drops of Effacil on a cotton pad.

3. Apply a thin layer of loose powder to your mobile eyelid to avoid staining if you accidently smudge the mascara during application.

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WHAT IS THE RIGHT APPLICATION TECHNIQUE?

Upper lashes:
Whether you use a wall mirror, or better yet, a hand mirror, tilt your head back slightly to apply mascara to the upper lashes. When you look down, you can easily reach all the lashes right from the roots, and you will not run the risk of staining the upper lid.

Lower lashes:
Wait until the upper lashes are dry. If you are using a wall mirror, tilt your head forward slightly (the chin towards the neck). If you are using a hand mirror, hold it at the level of your forehead. Look upwards so that you can apply your mascara to your lashes without smudging it onto your skin.

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HOW SHOULD I APPLY MASCARA TO THE UPPER LASHES?

1. Start the application on the section of your lashes you wish to accentuate. Your lash fringe is naturally denser in the outer sections and in the centre, so it is easiest to intensify one of these two areas. For example, if you wish to add depth to your eyes, begin with the outer lash fringe then move on to the centre, then finally the inner corner of the eye. By coating the longest and thickest lashes first, you can boost the intensity of your eyes.

2. Repeat the application until you have achieved the desired result.

3. For a maximum wide-eye effect, apply mascara to the centre of the fringe, then to the outer section, then to the inner corner. Applying more texture to the centre of the fringe gives a lift effect and creates the illusion of wider eyes.

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HOW DO I KNOW IF MY MASCARA HAS DRIED?

Slide your fingertips delicately over the tips of your lashes. If your fingertip remains clean, the texture has dried. You can then apply a new layer to the upper lashes, or move on to the lower lashes.

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HOW CAN I OBTAIN A MORE NATURAL RESULT IF I HAVE FAIR SKIN OR PALE-COLOURED EYES?

Use a grey or brown mascara, rather than black. Black does indeed make a huge contrast with the whites of the eyes, and this gives a heavier, less natural result.

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HOW CAN OLDER WOMEN INTENSIFY THEIR EYES DISCREETLY?

Just use a grey or brown mascara, rather than black. Black does indeed make a huge contrast with the whites of the eyes, which can lead to a rather severe look.

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HOW CAN I REMOVE MAKEUP EFFECTIVELY AND GENTLY?

For perfect makeup removal, without damaging your lashes or your eyelids, generously put makeup remover on a cotton pad, hold it over the lashes from below, leave it to work for a few seconds, then gently press it so all the mascara is removed. Use a cotton bud soaked in makeup remover to cleanse the roots. As a finishing touch, absorb any residual moisture using a tissue.

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WHEN SHOULD I APPLY SEVERAL COATS OF MASCARA?

For a natural result, one coat is enough.
For a more glamorous and sophisticated look, apply several coats until you achieve the desired result. Ensure that the first coat is dry before moving on to the next.

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WHAT ADVICE DO YOU HAVE FOR CONTACT LENS WEARERS?

Put in your lenses before applying your makeup to avoid making your eyes water.
The colour green brings out redness in the eyes, so avoid green eyeshadows, which may accentuate slight redness in the eyes. Take extra care when applying your mascara. We recommend avoiding the use of kohl pencil on the mucous membrane of the lower eyelid, especially if your eyes are sensitive.
Take out your contact lenses before removing makeup to avoid accidental marks when removing your mascara.

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HOW CAN I GUARANTEE PERFECT MASCARA APPLICATION ON BOTH EYES?

Whether right- or left-handed, each person has their own technique to apply makeup to the opposite eye:

1. By using the same hand and twisting the brush around

2. By holding the brush in the other hand.

3. By using the same hand and crossing over the top of the nose. In this case, it is better to finish the application by twisting the brush around to benefit from its design and to focus on the outer corner of the eye

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WHY SHOULD MASCARA BE APPLIED AFTER COMPLETING THE REST OF THE EYE MAKEUP?

Quite simply to avoid any residue from eyeshadows (pigments, pearlised particles, etc.) from falling onto the lashes and making them look dusty.

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HOW CAN I REMOVE A MASCARA STAIN THAT HAS APPEARED ON MY EYELID WHICH IS ALREADY MADE UP?

Wait until the stain is completely dry: the texture will form a small flake which can be easily removed from the lid by gently scratching it with the tip of a pair of tweezers.

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