Olay- Regenerist Micro-Sculpting Super Cleansing System
Dubai, UAE, November 2014: From the makers of the multi-award winning Olay Regenerist anti-ageing boutique comes a skincare revolution. As stocks of Olay’s Regenerist Micro-Sculpting Super Cleansing System continue to fly off the shelves in the US at the rate of one device every 3 minutesi, Olay is delighted to announce the launch of the innovative, advanced cleansing system, providing all women with advanced cleansing at their fingertips.
Olay Micro-Sculpting Super Cleansing System provides women with ageing skin the chance to focus on getting it right with a regular cleansing routine, to help maximise the skin’s full potential. Olay Regenerist Micro-Sculpting Super Cleansing System cleanses 4 times better than manual cleansingii and effectively prepares your skin for your anti-ageing routineiii. Choosing the right cleansing routine can help to reveal a more youthfully radiant skin, preparing it to achieve optimum results from a moisturiser. Getting this step wrong can accentuate ageing by damaging the skin’s moisture barrier, which can lead to dehydration and uneven skin tone and texture.
A recent survey conducted by Olay revealed that most women do not have a regular cleansing routine, which is the first and vital step in any anti-ageing regime. Although not all women recognise the importance of cleansing.
Created in partnership with Dermatologists, NEW Olay Micro-Sculpting Super Cleansing System is a new Olay way to cleanse ageing skin. Designed to cleanse, exfoliate and prepare your skin for your anti-ageing routine, the Olay Micro-Sculpting Super Cleansing System – Device & Cleanser loosens, lifts and swirls dirt away effectively, gently exfoliating the skin and resulting in more active anti-ageing ingredient penetrationiii. The cleansing device contained within the Olay Micro-Sculpting Super Cleansing System has a brush head that acts as tiny hands and fingers; revolving at 350 times per minute, it touches the skin’s contours where fingers cannot reach. This two speed rotating device along with the cleanser has been designed to respect the skin’s moisture barrier while providing superior cleansing and exfoliation.
Dr. Susan Weinkle, a dermatologist who worked with Olay scientists to help develop the Cleansing System reports: “When talking to women seeking my advice about cleansing I make sure they choose the right cleanser – one that respects the skin barrier, whilst providing deep cleansing with gentle exfoliation. Increasingly, women are looking for more, especially making sure that they’re getting the cleansing process and application right. I’ve increasingly seen a move from fingertip application to using brushes, which I believe provides an advanced cleansing solution and gives a gentler exfoliation, this is key to achieving great anti-ageing results.”
Dr Dina Sabih, Olay Dermatologist and Ambassador, echoed that statement, adding: “Cleansing is the most important part of every woman’s daily beauty routine; it is the key to keeping our skin – our largest, most visible organ – looking not just healthy, but also radiant and beautiful. Of course, finding an adequate cleanser for ageing skin is no easy feat. Through trial and error, most women spend years looking for the perfect cleansing system. Now, however, their search is finally over thanks to the new Olay Micro-Sculpting Super Cleansing System. The groundbreaking product helps skin look years younger by allowing optimum penetration of anti-ageing ingredients. It is certainly a beauty staple!”
Regenerist Micro-Sculpting Regimen
The Cleansing System also comprises a specific cleanser – the Skin Perfecting Cleanser – designed in partnership with Dermatologists: This is a fragrance-free gently exfoliating, hydrating cleanser designed specifically to meet the needs of ageing skin. When comparing the system to manual cleansing, studies have shown that after advanced cleansing with the new Olay system, the skin is primed to absorbing moisturising ingredients so they can get to work quickly within the skin’s surfaceiii!
With this in mind, the Regenerist Micro-Sculpting regimen has been designed to give women visible anti-ageing results, after advanced cleansing, in a simple, easy-to-follow 3-step, daily skin care range: Using the Olay Regenerist Micro-Sculpting Super Serum, followed by the Olay Regenerist Micro-Sculpting Treatment Cream and finally the Olay Regenerist Night Renewal Elixir. This night time product with glycolic acid helps to refine the skin’s surface appearance; use in conjunction with a broad-spectrum UVGA/UVB moisturiser such as Regenerist CC Cream with SPF 15.
Dr Weinkle explains: “Working in partnership with Olay, our aim was to raise the bar – to make sure that women can get the full potential from a skincare routine, not just with incredibly clean skin, but to actually prepare it for an effective anti-ageing routine allowing more active anti-ageing ingredient penetrationiii. This innovative beauty device delivers results through effective cleansing – so women get the best of both worlds – super clean skin and effective benefits from their total anti-ageing regimen.”
Olay Micro-Sculpting Super Cleansing System is available at leading retailers nationwide, with the following RRP*:
- UAE: 149 AED
- KSA: 149 SR
* Price is at sole discretion of the seller.
