Beauty and Fashion Dubai

On September 12, 2013, an elite gathering of the UAE’s style-savvy came together to witness the unveiling of Duchess by Jelena’s capsule collections.Established in 2012, Duchess by Jelena is the luxury fashion label of former Miss Yugoslavia and international model, Jelena Jakovljevic Bin Drai, whose extensive insider knowledge of the most distinguished fashion houses, techniques and textures inspires an exquisite line of East-meets-West attire.

  

Girly Girl collection

A beautiful spectrum of sequined organza sweeps this mini-line, with each dress channeling a unique version of the theme. An elegant knee-length turquoise design complete with signature organza rose provides a dazzling highlight, while an ultra-modern A-line cut complete with three-quarter-sleeve pink embellished top and silk organza off-white skirt provides a contemporary appeal.

Golden Goddess collection

With the precious metallic influence present throughout, this line offers the midas touch. An array of fitted and A-line styles of off-white and golden hues fuse beautifully to create a charming collection, ideal for that special occasion. Timeless appeal is created through intricate detailing, as a mid-length pencil dress subtly textured with sequins is perfectly finished with hand-embroidered shoulders and waist.

Classics collection

Monochrome is back this season and Duchess by Jelena has lent its expert touch with a chic collection of statement apparel. With a slightly more voluminous edge, this mini-line offers an array of shapes, with the more fitted silhouette’s offset against pleated, puff and peasant structures. A luxurious array of silk, tulle, lace and organza envelope this line in a sophisticated allure.

Evening collection

Every lady needs that one show-stopping gown, and the Duchess by Jelena evening collection doesn’t disappoint. Made up of an elite selection of A-line and fish-tail contours, cascades of chiffon, organiza and tulle gracefully flow to the floor, with each look uniquely crafted using vintage embroidery or the signature rose.

Kaftan collection

With a fresh new take on the abaya, Duchess by Jelena opts for silk and chiffon textures with each design offering a personal touch, whether through intricate hand-embroidery or stylish bead-work. An array of shapes offers a diverse line, as both fitted and looser options are presented in delicate hues of peach and mint green, off-set against deeper shades of midnight blue and black.