Iconic French brand Morgan De Toi expands into the UAE
Dubai, UAE (July 2014): Morgan De Toi, an iconic brand from France with a Parisian feel and popular among young, urban working woman in France and other countries, is all set to open its first store in UAE this July in Al Ghurair Center. The legacy of the brand goes back to 1968 and was originated by two sisters, Jocelyne Bismuth and Odette Barouch. With 356 points of sale in 37 countries, Morgan is Beaumanoir Group’s signature brand and has been reborn and revitalised to capture the hearts of a new generation of fashion lovers.
Morgan woman values originality, feminity and freedom and they are fashion – lovers who are always looking out for the latest trends. She is young, trendy, radiant, confident looking for a distinctive style.
The brand is being launched by the award winning UAE based retailer, Al Ghurair Retail. Speaking on the announcement, Mr. Keith Flanagan, General Manager of Al Ghurair Retail said “We are pleased to announce the re-entry of Morgan de Toi in the UAE market with first store opening in Al Ghurair Center. The first store is opening in time for Eid Celebrations so that our customers can pick their best outfits from Morgan stores. The brand is popular in France and other European countries and we are expecting the same response with our customers in UAE. The offerings of the brand are absolutely high quality with a luxurious feel that it makes it the most preferred fashion brand amongst women.”
The spokesperson from Morgan De Toi said, “The collaboration with Al Ghurair Retail, one of the leading retail brands in UAE, is in line with our business strategy which is to maximise the product availability to our customers. We are quite positive about this expansion in the UAE region and are expecting a marvellous response. We also trust the existing customer base and expertise of Al Ghurair Retail and as a brand we will honour the commitment to provide the best quality products in line with fashion trends.”
The new store in Al Ghurair Center will be launched on July 24, 2014 with Summer 14 Collection.
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