Max Fashion unveils Summer/ Ramadan Collection
Hi 🙂
On 26th May 2016, I attended the Summer/Ramadan 2016 Collection launch for Max Fashions in Ibn Battuta Mall, Dubai.
Event was attended by Media and VIPs from the region. We were given a tour of the latest Holiday Collection, Ramadan Wardrobe and Summer Collection highlights.
The fashionistas for Max, shared with us the latest trends and also revealed the special Moroccan inspired Ramadan capsule collection.
Later in the evening there was a fashion show showcasing the key pieces from the Collection.
Amongst the guests, members of the Shukran loyalty program were exclusively invited to preview the new season’ collections.
Commenting on the launch, Mr. Ramanathan Hariharan, CEO, Max, said: We are delighted to introduce our new Summer/Ramadan collection to our local customers at this special event. We continue to strive for excellence by delivering an exceptional shopping experience.”
This year Max’s summer range features a mix of brights, pastels and earthy neutrals. After several seasons of monochrome prints, this seasons womenswear returns to a refreshing feminine vibe. The light summer weight fabrics also come in Antique whites, Boho prints and florals.
Women get to dress in gorgeous kaftans, maxis and palazzo pants; a key piece for the summer wardrobe.
The menswear range features a mix of polo’s, lightweight unlined blazers, occasion formal shirts and fitted classic chinos & denim. While the kids can look chic in metallic colors & prints, sartorial shirts with bow ties, shorts with braces and lightweight blazers in linen blends.
The home grown value fashion brand continues to represent the ‘Fashion For Real People’ campaign with its summer collection.
The range recognizes true comfortable fashion allowing consumers unique individuality in the style choices they make. The collection will be available across 200 stores in the GCC & ME.
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