FREE.

That’s the one word that defines Yves Saint Laurent.

 

Always on the edge.

Experimenting.

Breaking boundaries.

And if LIBRE defines YSL it is also because the mission of the brand

has always been to give women the power to express their identity.

 

Fiery, intense, driven by her rawest intuition,

the Yves Saint Laurent woman embodies that word.

And today, more than ever, she brings to life his motto:

“Tout, mais terriblement”.

Everything, but in the extreme…

 

A cool, untamed beauty with an edgy signature style,

the young singer-songwriter Dua Lipa –

a cultural definer and one of the most streamed artists in the world

– is the face and voice of LIBRE EAU DE PARFUM,

and now the NEW LIBRE EAU DE PARFUM INTENSE.

 

The It-conic fragrance of freedom.

A sexy cool floral grown between France and Morocco.

Conceived between Paris and New York.

Walking the line between the masculine and the feminine…

 

Everything that makes Libre so ground-breaking.

But more intense.

Libre Eau de Parfum Intense is the new, more sensual take on the iconic Eau de Parfum. The signature notes of lavender essence from France and Moroccan orange blossom combine with glowing orchid and warm vanilla to push the perfume to the extreme. It is a long-lasting unique twist on the floral fragrance.

Libre means free. It is a celebration of freedom: a fragrance for those who do what they want and dare to be exactly who they are. Drawing inspiration from the couture runways, the IT-bottle pushes its’ couture statement further with a masculine camel color twisted in the most feminine way, amplifying the intensity of the original bottle.