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Fendi Adds the Power of Steel to the Fendimatic Collection of Automatic Watches

fendiAnswering the demands of its discerning, urban-chic male customers, Fendi creates an all-new bracelet for the much-admired Fendimatic Collection. First unveiled at last year’s Ba selWorld, the Fendimatic was originally released only on genuine alligator straps. Still, Fendi understands that some men prefer the classic look of a bracelet.

As such the brand added a highly polished and brushed stainless steel bracelet to the Fendimatic Collection. The new Fendimatic watch on steel bracelet deftly blends sophistication with architectural appeal. The bracelet masterfully complements the round 42mm polished and matt finished stainless steel case. Finished with a butterfly push-button deployant buckle, the steel bracelet brings new versatility to this classically elegant, yet visually modern series of automatic watches for gents.

The Fendimatic exudes a sense of confidence and style thanks to the curved sapphire crystal and the distinctive dial that offers both rose gold tone applied markers and Arabic numerals (at 12:00, 3:00, 6:00, 9:00). A discreet yellow index at 4:00 highlights the date feature. The Fendimatic on bracelet is offered with a choice of dial colors in either silver or anthracite sunray for a distinguished look. Ea ch watch features ergonomically curved sides and horns.

The Fendimatic houses a Swiss-made movement, visible via a transparent sapphire crystal caseback, that is equipped with an oscillating self-winding weight engraved with the FF pattern and Fendi logo. The precision movement offers 48 hours of power reserve. Ma king a statement of individuality and taste, the Fendimatic watch is also water resistant to 50 meters (165 feet).

The Gents Fendimatic series was inspired by nostalgic films such as the Academy Award winning 1957 Nights of Ca biria and the 1972 Roma, both written and directed by top 20th century Italian film director, Federico Fellini. The Italian influences of these films underscore the timelessness of the line. Because Fendi creates every timepiece in its collections with the utmost attention to quality and detail, each watch is backed by Fendi’s full two-year warranty.

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