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Cartier Women’s Initiative Awards MENA 2013 announced

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Cartier has announced Sima Najjar, founder of “Ekeif.com” project, as the winner of the Cartier Women’s Initiative Awards 2013 MENA region. The awards were announced at a gala ceremony held on October 17th at the Annual Global Meeting of the Women’s Forum in Deauville, France.

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Sima Najjar based in Amman Jordan, was chosen in recognition of the “Ekeif.com” an Arabic video content provider for short, “how to” videos targeting women, among 1,000 applicants and was one of the three women to make it to the 2013 finalists, which also included Noura Sa’d, for “Tradreesna CO” project from Jordan and Mirna Hamady for “Kashida” project from Lebanon. Najjar was awarded US$20,000 in funding towards her business and a year of personal coaching from the world’s best business management consultants from INSEAD business school and McKinsey & Co. for management consultancy.

Commenting on the award, Stanislas De Quercize, president and CEO of Cartier, said: “I would like to congratulate Sima for her remarkable initiative. The Cartier Women’s Initiative Awards continues to encourage women entrepreneurs around the globe in their new business pursuits and play a pivotal role through our ongoing business funds and coaching.”

“This initiative is a forum, a place where women entrepreneurs can feel at home, in the spirit of our Maison, exchanging ideas and sharing their stories with a thirst for audacity and invention.”  De Quercize added.

Sima Najjar, the winner of Cartier Women’s Initiative Awards 2013, said: “I am honoured to receive The Cartier Women’s Initiative Award this year. It was valuable experience to be part of this wonderful journey with Cartier and I am thankful to the team for the professional coaching and financial support to help me scale up my business for long-term success.”

The Cartier Women’s Initiative Awards was created in 2006, and it is a joint partnership between Cartier, the Women’s Forum, INSEAD business school and management consultancy McKinsey & Company.

THE 2013 EDITION OF THE CARTIER WOMEN’S INITIATIVE AWARDS ARE OPEN FOR APPLICATION SUBMISSION FROM NOVEMBER 4TH, 2013 TO FEBRUARY 28TH, 2014.

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