GUESS unveils the Kids Fall 2014 Collection and Campaign
September 2014, Dubai, UAE– The GUESS Kids Fall 2014 advertising campaign captures imaginative boys and girls dressed in the season’s most anticipated, western inspired styles from the Fall collection.
Bold prints and brightly colored clothing is juxtaposed against a neutral background to create the perfect setting to highlight the children’s carefree and energetic personalities.
The campaign, guided by Paul Marciano, Creative Director for GUESS? Inc., and shot by photographer Rus Anson, chronicles the GUESS Kids enjoying the bright sunshine and warm weather surrounded by lush green cacti and the drier climate’s more natural surroundings. A uniquely crafted tee‐pee trimmed with beautiful, succulent flowers and a Navajo‐inspired blanket reflects their unique creativity and plays a prominent role in their mid‐day cowboy and cowgirl fantasy.
The Fall 2014 collection showcases the season’s must‐have silhouettes for boys and girls seeking a stand‐out wardrobe for the new school year. For girls, denim dominates the Fall collection in the forms of skirts, jeans, jackets and chambray tops. Light‐weight cardigans layered over ruffled floral print dresses add a sweet, youthful touch. For boys, plaid button‐down flannels and distressed denim jeans give an effortlessly cool vibe to the collection while graphic sweatshirts and tees paired with dark‐wash denim add to the relaxed feel. Classic navy blazers, denim jackets and warm jackets are must‐have layering pieces for the crisp, Fall weather.
The collection is now available in all Guess Kids stores across GCC.
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