Beauty and Fashion Dubai

Hello everyone 🙂

Recently attended the private viewing event and launch event for Atelier Swarovski Home.

The luxury home accessories brand was first launched during the Salone del Mobile design fair in Milan.

The event also included the preview of gorgeous Atelier Swarovski Jewelery for Autumn Winter 2016. In my next post, I will share some lovely designs displayed at the event, from the Fall 2016 collections.

Atelier Swarovski Home will indeed be a great hit in this region as they come in unique designs and the world’s most respected designers, as well as emerging international talents have collaborated with Swarovski to come up with some wonderful creations.

Designers behind these luxurious home decor creations are Aldo Bakker, Fredrikson Stallard, Kim Thomé, Tomás Alonso, Tord Boontje and the late Zaha Hadid.

The inaugural collection includes centerpieces and home accessories created from mixed materials such as marble, metals and resins together with crystal, and makes full use of new technologies developed by Swarovski’s experts, including crystal printing, a permanent form of laser-jet print on crystal, and the revolutionary Wave Cut technique, which combines cutting-edge computer technology with mechanical engineering to cut curved forms in crystal. Unique to Swarovski, this has never before been achieved in crystal cutting.

It addresses a global interest and customer demand for design objects within the home. Having strong, established designer relationships – and with crystal as a creative ingredient in and of itself – Swarovski is uniquely positioned to move into the objet d’art and home décor segment.

Nadja Swarovski, Member of the Swarovski Executive Board, commented: “Atelier Swarovski Home is an exciting new brand that will offer the ultimate in luxury crystal home décor with an ultra-modern design aesthetic. We are delighted to be collaborating once again with so many incredible creative talents on these beautiful objects for the home. This is a natural evolution for Atelier Swarovski and a great opportunity to showcase the art of crystal cutting in a range of designs and forms.”

 

Atelier Swarovski Home collections will be available online at http://www.atelierswarovski.com/home-decor/ and in selected independent retailers worldwide from autumn 2016, with pricing for the products to range from €250 to €20,000.

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