WAFI Mall’s Matryoshka Festival celebrates Russian culture this spring
Traditional Matryoshka dolls a centrepiece in a bonanza of fashion, arts, culture and Russian souks
The sights, sounds, smells and taste of traditional Russia come alive at WAFI Mall this spring as the Matryoshka Festival returns to the Mall from March 3rd to 12th 2016. A celebration of spring and vibrant colours coincides with a spotlight on Russia’s dynamic culture.
The festival is named after the traditional Matryoshka, or Russian doll, where figurines of descending size nestle into one another. Originating from 1890 when the folk crafts painter Vasily Zvyozdochkin made the first one, the Matryoshka are known for their intricate paintwork and have become a staple export of Russian culture.
The atmosphere of traditional Muscovite Yarmarkas – or open-air markets – is brought to life, with an array of Russian brands descending on the mall. The smallest details have been heeded to create an absorbing celebration of folk culture and high street fashion.
The event also coincides with a celebration of women on International Women’s Day. The Festival will fete 8 women for talent, beauty, charitable works, aesthetics, and contribution to society.
“WAFI Mall is a destination for experiences, celebration and family activities. Our strategy has always been to go beyond retail to bring the community together. The free to attend Matryoshka Festival returns to WAFI to celebrate Russian culture, the vibrant colours of spring, and the accomplishments of women. The aim is to create a memorable experience for families and visitors of all ages. The 2016 Matryoshka Festival is bigger, better and more engaging than the debut event, and is already being met with extremely strong interest. We look forward to welcoming everyone to WAFI Mall this March,” said WAFI Mall’s Head of Central Marketing Layla Al Harmoudi.
The Matryoshka Festival will see thousands of visitors mingling with the celebrities flying in from Russia. Ex Miss Russia Victoria Lopyreva is the face of the festival, and will be present at the opening.
This year, guests and visitors will benefit from sprawling markets with more vendors, scintillating fashion events, photo opportunities with their favourite Russian celebrities, and an event schedule packed with more action and festivity than ever before.
Other events include special weekend shows, tours for school children and painting master classes where audiences will learn to decorate their own traditional Matryoshka dolls. A special showcase will see modern art masters from Russia paint a giant Matryoshka set collaboratively, highlighting the intricate brushwork that goes into decorating the dolls.
More information about the event can be found at www.matryoshkafestival.com
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